Tidy Cats Fall Fill Station

Purina Tidy Cats & Meijer wanted to come up with an educational filling endcap station for shoppers in-store. This endcap would be in-store in the fall so we came up with the fun idea to make it football themed. We figured the measurements used in football would be a clever way to educate the customer on how to properly fill their cat’s litter box. Sports fans or not it is a fun way to grab the shopper’s attention along with an educational purpose.